Monetize your video content by connecting videos ads to MAZ via a third party ad source. It’s as simple as copy and pasting your URL ad tags in the MAZ dashboard under App Creator, Ads and Video Ads.

Ad tags are URLs that tell a video player where to request video ads and how to display those ads in the player (in this case, MAZ). Ad tags typically have a few constant components and some metadata (known as macros) that provides additional context to the request being made.

Create an ad tag URL through your SpringServe console. Please see SpringServe documentation for additional info. Once you have created ad tag URLs, you'll need to add them in the respective fields for the video ad settings in your MAZ Dashboard. These ad tags will be passed as is for each platform, meaning calls are made to the URL as is.


To begin using KVPs with MAZ, you will need to set up your targeting tags in the MAZ dashboard and in the SpringServe console. MAZ will pick up the values within designated tags from your MRSS feed and pass them to SpringServe for targeted ads.

Please Note: MAZ will not append any additional parameters or macros to your Ad tag URL except KVP if added.

Learn more about KVPs here!

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