MAZ populates your Google Analytics account with a variety of informative user engagement data about how users are interacting within your app. 

Google Analytics features include:

• Data visualization tools

• Segmentation for analysis of subsets, such as conversions

• Custom reports

MAZ sends several data points, called Events, to Google Analytics, including events related to content consumption, transactions/purchases made by the users(subscriptions or individual in-app purchases), some other events related to some specific features in the app, and events specific to Apple devices. Below, find the full list of data points that MAZ sends to Google Analytics for user engagement in your app:

Content Related Events

Articles

  • Article View (unlocked) - Event when a user opens an article that is either free or has been unlocked. This is the cumulative total of all (unlocked) article opens in the app including articles opened by swiping or from search results or from the saved section. The (unlocked) parameter can apply to all other content events.
  • Article View (locked) - Event when a user opens an article using a metered preview. This is the cumulative total of all (locked) article opens in the app including articles opened by swiping or from search results. The (locked) parameter can apply to all other content events.
  • Article Read (25% or 50% or 75%) - When a user reads greater than X% of an article. Data is inclusive of one another (i.e. if a user reads 60% article, events for 25%, and 50% are logged).
  • Article Read to Completion - When a user reads an article in its entirety.
  • Article View from Swipe - When a user swipes (left or right) to navigate to an article.
  • Article View (search) - When a user opens an article directly from the search results window in the app.
  • Article View (saved) - When a user opens an article from their Saved items.
  • In-Article Link Open - When a user taps on a link from inside of an article.

PDF

  • PDF View (unlocked) - When a user opens a PDF that is either free or has been unlocked.
  • PDF View (locked) - When a user opens an article using a metered preview.
  • PDF View (offline) - When a user opens a PDF that they had previously downloaded to their device.

Videos

  • Video Play (unlocked) - This is the cumulative total of all (unlocked) video plays in the app including Autoplay and Simulated Live feed's component videos.
  • Video Play (locked) - This is the cumulative total of all (locked) video plays in the app including Autoplay and Simulated Live feed's component videos. It gets logged when a user opens a video using a metered preview.
  • Video Played (25%, 50%, 75%) - When a user watches greater than X% of a video. Note: that these events are inclusive of each other (i.e. if a user watches 60% video, events for 25%, and 50% are logged).
  • Video Played to Completion - When a user watches a video in its entirety.
  • Video Autoplay - When a user watches a video to the end and allows the next video to begin playing automatically (includes Simulated Live feed's component videos).
  • Video Play (search) - When a user plays a video directly from the app Search results.
  • Video Play (saved) - When a user plays a video from their Saved items.
  • Simulated Live Play - Any video play within a Simulated Live section of the app (includes Autoplay videos).
  • Live Play - When a user opens a livestream.

Images

  • Image View (unlocked) - When a user opens an image that is either free or unlocked.
  • Image View (locked) - When a user opens an image using a metered preview.
  • Image View from Swipe - When a user swipes left or right to navigate to an image.

Metering

  • Meter - Start - The specific item where a user began their metered preview.
  • Meter - Expire - The specific item where a user completed their metered preview.

User Transaction Events

Purchases

  • Single Purchase - CTA (inactive) - When a user purchases a single feed of content without activating the metered preview.
  • Single Purchase - CTA (active) - When a user purchases a single feed of content while their metered preview is in effect but not yet expired.
  • Single Purchase - CTA (expired) - When a user purchases a single feed of content after their metered preview has completely expired.
  • Single Purchase - CTA - When a user purchases a single feed of content that does not have a metered preview available.
  • Restore Purchases - Settings - When a user restores their app store purchases from the settings menu of the app.
  • Restore Purchases - Sub Section - When a user restores their app store purchases from the Subscription Section of the app.

Subscriptions

  • Authenticated Access - When a user successfully authenticates their third-party subscription/membership inside of the app.
  • Authenticated Access Failure - When a user unsuccessfully attempts to authenticate their third-party subscription/membership in the app.
  • Authenticated Access Log Out - When a user logs out of their third-party subscription.
  • Sub Purchase - Sub Window - When a user purchases an in-app subscription from the overlay style (modal) subscription window.
  • Sub Purchase - Sub Section - When a user purchases an in-app subscription from the Subscription Section of the app.
  • Sub Purchase - CTA (inactive) - When a user purchases a subscription from a content menu without activating the metered preview.
  • Sub Purchase - CTA (active) - When a user purchases a subscription from a content menu while their metered preview is in effect but not yet expired.
  • Sub Purchase - CTA (expired) - When a user purchases a subscription from a content menu after their metered preview has completely expired.
  • Secret Unlock - When a user unlocks all app content using a secret unlock code.

Registration

  • Register - When a user registers for a new save/sync account inside of the app using an email address, Facebook or Twitter login.
  • Log In - When a user logs into their app account.
  • Log Out - When a user logs out of their app account.

Banners

  • Banner View - When a user first sees a banner in a given section. This event only fires once for each banner while in the section, however, if a user leaves the section and then returns, a new Banner View event will fire.
  • Banner Action - When a user taps on a banner and activates a deeplink or web url.

Ad events

  • Display Ad View (in feed) - When a DFP display ad impression is registered in feed menu.
  • Display Ad Action (in feed) - When a user taps on a DFP display ad.
  • Video Ad Play - When a video ad impression is registered.
  • Video Ad Skip - When a user skips a video ad (mobile only)
  • Sponsor Screen View - When a Sponsor Screen is displayed during app launch.
  • Sponsor Screen Action - When a user taps on a Sponsor Screen link.

App Feature Events

Time in Feed

  • Time in Feed (locked) - When a user opens a locked content menu (see App Timing for the amount of time spent navigating the feed in seconds).
  • Time in Feed (unlocked) - When a user opens an unlocked content menu (see App Timing for the amount of time spent navigating the feed in seconds).

Downloads

  • Download - When a user downloads content to their device (PDF and hPub only).
  • Delete Download - When a user deletes a downloaded item from their device.

Search

  • Search Query - When a user taps on a search result (will display the exact search term used).
  • Search - When a user utilizes the in-app search function.

Save

  • Save - When a user saves an item to their Saved section.
  • Archive from Saved/Queue - When a user removes an item from their Saved section.

Share

  • Share from Content - When a user shares an item from inside of the content view (video, article, image, PDF, etc).
  • Share from Feed - When a user shares a piece of content directly from the feed menu.
  • Share Destination - The app or site that a user shares content to/through.
  • Clippings (Scissor) Button - When a user taps on the scissor button inside of content view.
  • Clippings Gesture - When a user makes a clipping gesture (two finger tap) on a content item.
  • Clippings Share - When a user shares a clipping.

Notifications

  • Notification Open - When a user opens the app directly from a push notification.
  • Notification Save - When a user Saves deeplinked content directly from a push notification.
  • Notification Share - When a user Shares deeplinked content directly from a push notification.

Apple Specific Events/iOS Features

  • 3D Touch - Peek - When a user activates the Peek iOS functionality inside of the app.
  • 3D Touch - Pop - When a user activates the Pop iOS functionality inside of the app.
  • 3D Touch - Quick Actions - When a user long presses content to bring up the Quick Actions iOS menu inside of the app.
  • Widget Open - When a user opens a piece of content from your iOS Widget feed.

Apple Watch

  • View on Watch - When an article is opened on the Apple Watch.
  • Save on Watch - When an article is saved on the Apple Watch.

App Downloads, Subscriptions & In-App Purchases

For app downloads and numbers related to subscriptions and purchases, refer to the developer accounts of each platform your app is published to for the most accurate data.

Apple Sales & Trends Reports 

Google Play Sales & Payout Reports

Amazon Sales Reports

Roku Transaction Reporting

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