MAZ ID is a user registration tool that powers your mobile and OTT apps to do more with user data. Learn more below.
What is MAZ ID?
MAZ ID is our proprietary customer data platform.
MAZ ID is composed of the following features that enable you to reach your audience & ensure the best user experience:
- The MAZ ID Database
- The MAZ ID End User Experience
- MAZ ID Audience Segmentation
1. MAZ ID Database
After you launch an app with MAZ, all app user data will be collected and available in the Users section of your MAZ dashboard in your very own MAZ ID Database.
The following data is collected and accessible in the MAZ ID Database.
- Personally Identifiable Information (PII): Name and Email Address
- Usage data: Devices, Types of Content, Registration Date, Links Clicked, and more
- Purchase and Subscription Information
- Data & Privacy Consent
Export User Data
Export your user data for re-marketing and data centralization. By clicking export, a CSV file like the one below will be sent to the email address linked to your account.
2. MAZ ID End User Experience
Creating an Account
Users will have the ability to Register, Log In, or Authenticate their account in the following ways:
- Optional: SSO with social (Twitter and Facebook)
- Mailing Address/Account Number
Forgot Password functionality is available.
MAZ ID allows a synchronized user experience in (3) different ways.
With synced content saves, users can access saved content across devices.
Users can pause videos on one device and continue playing on another.
Payment for Print + Digital Subscriptions and In-App Purchases will be synced across devices for seamless log ins and immediate content access.
3. MAZ ID Audience Segmentation
Send targeted messages and feature targeted content with two of the MAZ Marketing tools.
Database Integration Services
Integrations allow you to authenticate already-existing users in your app and provide them immediate access to your content. Learn more about that here