Select a feed to be displayed in the Apple TV Home screen. This feed will display in place of the Top Shelf Image on a user's Apple TV when they have selected your app in the Apple TV Home screen. It gives potential users a content preview and entices them to click through.
Navigate to App Creator > Design > OTT, and select Apple TV Top Shelf on the left side toolbar.
Navigate to Choose Feed. Your feeds pop up.
Click Select next to the feed you would like to add and click Save!
Note : Apple TV Top Shelf feed settings are dynamic and will not require an app update.