Once you’ve previewed and tested your mobile app, you’re ready for launch! Follow a few more steps for approval and submission to the Apple app store.

Follow these steps in Channels under Apple App Store to submit your app build and set it live:

Get Started

Create and access your Apple Developer account; learn more here.


On average, submission to approval by Apple typically takes 5 business days. Factors such as app rejection can delay up to a few weeks or longer. Common rejection reasons are listed here.

When you’re ready for your app to be submitted to the iOS App Store, select Submit in the Channels section of the dashboard.

NOTE: Make sure you’ve completed the setup of the Apple App Store (Channels).

Pending Approval

The status of your app will change to Pending when successfully submitted to Apple. Expect a wait of up to 48 hours to change to Pending in the dashboard.

NOTE: Your App Store Connect account will receive email confirmation from Apple throughout the submission process.

You will receive an email confirming submission from both MAZ and Apple. Expect a few days to a few weeks for approval by Apple.


You will receive notification from Apple that your app is approved and ready to launch! It is now on Developer Hold status. The final step for setting your app live after approval is to log in to App Store Connect to either 1) set your app live immediately or 2) set a go live date.

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